Entering the market in China

What to expect in China?

Tailored support: China’s huge economy is driven by a highly competitive and fast-moving market. It can offer boundless opportunities, but the inherent challenges to market entry remain daunting to foreign start-ups with limited or no local experience. By providing individualized, one-to-one support, the camp continuously guides Swiss start-ups towards achieving their goals in China at every step of their market internationalization journey. Camp participants can sharpen their business plan by gaining a thorough understanding of local market conditions and the regulatory framework based on knowledge exchange with industry experts, potential clients, and partners.

Network & matchmaking: As an official representation of Switzerland, Swissnex in China has developed a broad, diverse network of industry, academia, and policy actors over the course of 15 years, which helps open doors for new opportunities and offer first-hand insights. The close collaboration with the Swiss Embassy, Consulates General, SwissCham, and other local partners also help start-ups tap into China’s top innovation clusters across its vast geography.

Cultural bridge: Cultural and linguistic barriers are often cited as major hurdles to doing business in China. The camp manager can accompany the start-up entrepreneurs in-person at business meetings to help them effectively navigate these communication gaps and establish trusting relationships with local partners.

Last modification 09.01.2023

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Information and registration for the camp in China
Lijun Zhang
Swissnex in China

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